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Video: Take An Active Approach To Selling Payment Processing

Bernadette Wilson

By Bernadette Wilson

At the Retail IT VAR Of The Future Conference, May 12 to 13 at Bally’s, Las Vegas, Chris Allen, director of demand generation for Mercury, said a decision that almost every retail IT VAR will face is whether to add payment processing to the services they provide.

In this segment of BSMtv, Allen shares some of his own experiences as a VAR, faced with the challenge of not leaving money on the table and selling payment processing. He said he decided to work with only one payment processing partner — multiple payment processors made support more complex. He said taking an active approach regarding payment processing also paid off with increased buying power and the ability to develop trust with his clients.

Retail IT VAR Of The Future, powered by Business Solutions, was held May 12-13, 2015, at Bally’s, Las Vegas. Platinum Sponsors: BlueStar, Mercury, ScanSource, Worldpay. Gold Sponsor: Moneris. Silver Sponsors: AML, Axis, Check Point, Code, Creditcall, CRS, Intuit, RPOWER. Industry Association Sponsor: RSPA.

For more from the Retail IT VAR Of The Future Conference, also see:

Video: A Hybrid Solutions-as-a-Service Model Can Bridge The Revenue Gap As You Transition From Break-Fix

Video: As-A-Service Requires A Different Approach To Providing Retail IT

Video: What Are The Benefits Of Adding P2PE And Tokenization To EMV?

Video: Competitive Retail IT VARs Keep An Open Mind About New Technologies

Video: mPOS, Cloud Help Retail IT VARs Overcome Objections To As-A-Service

Video: Why Bundling Additional Solutions With Payment Processing Makes Sense

Video: What Retail IT VARs Need To Consider To Make The Transition To The Recurring Revenue Model

Video: How RSPA Is Helping VARs With The Transition To EMV

Video: How Retail IT VARs Can Stay Competitive