Inside ASCII ASCII Success Summits Coverage & The Latest ASCII Group News Inside ASCII ASCII Success Summits Coverage & The Latest ASCII Group News

From ASCII Columbus: Increase Your Sales Through Neuromarketing

Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  • How To Sell Backup? Stop Pitching Fires, Floods, And Famine
    How To Sell Backup? Stop Pitching Fires, Floods, And Famine

    At the ASCII Success Summit in Columbus, OH, Rob Rae, vice president of business development at Datto, offered advice on selling backup and business continuity during his keynote presentation May 29.

  • MSP Questions For Quantifying Objectives And Risks
    MSP Questions For Quantifying Objectives And Risks

    During StorageCraft’s keynote presentation May 29 at the ASCII Success Summit in Columbus, OH, Mark Crall, senior channel account manager, presented an interesting — and very specific — line of questioning for MSPs. Asking these questions will help solutions providers quantify their customers’ objectives and risks in regards to data recovery and help MSPs sell Recovery-as-a-Service (RaaS) and Offsite Backup-as-a-Service (OBaaS).

  • From ASCII Columbus: MSP Marketing Golden Nuggets
    From ASCII Columbus: MSP Marketing Golden Nuggets

    Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.

  • From ASCII Columbus: Creating An Effective Marketing Plan
    From ASCII Columbus: Creating An Effective Marketing Plan

    You’re a total solutions provider? Good for you. Your customers are thrilled with your products and services? Good again. So why are you struggling to grow? Probably because you’re great at IT and a novice at marketing.

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PREMIUM CONTENT FROM ASCII MEMBERS

  • 3 Ways To Build Wealth With The As-A-Service Business Model

    On my way to work I pass a billboard advertising the Connecticut Lottery.  They now have two games available with a ”win for life” top prize — very tempting until you look at the odds of winning.  Every day I play a different type of game — my “win for life”' strategy is based on recurring revenue streams in my managed IT services business.

  • Adding These 3 Services Will Build Stickier Customer Relationships

    One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?

  • 7 Reasons NOT To Offer Service Package Options

    When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks

  • How To Fire A Client

    As a business owner, one of the hardest things I have had to learn is when it is time to fire a client. I know that I am not the only business owner to face this challenge. The need to find and retain clients is driven by the crucible of those early days when you did not have very many clients — when the business was struggling to survive. One cannot abide to lose a client — even if they are a lousy client. You fret and worry, maybe if you do a better job next time around they will pay their bills on time or be less argumentative?

  • 5 Ways Cloud Services Are Forcing Your Business To Change

    Clouds! Public! Private! Hybrid! Buzzwords ... and more buzzwords! Let’s face it, cloud computing has arrived, and is not going anywhere. Sure, we had the same technologies “back in the day” (think: mainframes, where access was remote and not on-premise, and secure) and today, everyone professes to have a “cloud” solution.

  • How To Bundle And Price Managed Services

    Sometimes a client will ask me, “What computer should I buy?” I can only answer that question with a series of other questions about their unique computing needs and preferences. If I ask another IT service firm how they bundle and price their managed services plans, I hear entirely different options and pricing from my own plans. Each client is unique in terms of their buying patterns, just as each business owner is unique in their pricing structure.

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PHOTOS FROM THE AUSTIN ASCII SUCCESS SUMMIT

The ASCII Success Summit in Austin, TX, Sept. 18-19, was filled with memorable moments. Attendees had the opportunity to learn and network at events including kick-off workshops, a business card exchange, keynotes, the “Profit Pitch,” the panel discussion, and social events. Photos by Jason Morales.

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