White Papers & Case Studies

  1. The Top 5 Sources for Lead Acquisition

    From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

  2. Plan Your Next Lunch And Learn

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  3. The Marketing Automation Playbook

    Every business has one thing in common: the desire to achieve more revenue and faster growth. Marketing automation is the technology that allows businesses to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow their revenue faster.

  4. VAR Provides Backup Appliances To Healthcare Clients

    Not only do healthcare providers generate enormous amounts of data, but retrieving that data for patient care and complying with regulations to retain that data — as well as regulations for data protection — necessitates the correct backup and storage solution. Jeff Pearring, president of CHATR, a Brooklyn, NY-based reseller, says, “This puts a huge strain on a hospital’s ability to meet requirements. It would mean warehouses full of paper.”

  5. Managed Or DIY Backup: Talk To Your Customers About Options

    Many businesses rely on partner companies to assist them with their technology needs. This relationship helps the business focus on what they do best and on what they understand, without the need to build an internal IT organization to support all of their tech- nical needs.

  6. Marketing Measurement…Who Even Does That?

    Performance improvement and optimization are goals that many companies strive to achieve. As business owners, we want to build organizations that can practically manage themselves with staffs that are proactive and self-reliant when it comes to accomplishing tasks. The same goal should be practiced when it comes to approaching your marketing efforts.

  7. A New Way To Evaluate Your Sales Funnel

    Reverse engineering your funnel is key in knowing how many prospects you need to reach your revenue goals.

  8. The Four T’s Of Marketing

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  9. The Top 10 Myths About Sales

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

  10. Provide A Fast Data Replication Solution For Your Mainframe Environment

    For many years, in the IBM mainframe world, the only way to backup a volume, a database, or an entire data center was to use a full-volume dump. To create the point-in-time copy that the backup required, all related volumes had to be quiesced during the entire backup. In a world where businesses must continue operations around the clock, something better than full-volume dump technology was needed.