Sales
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Before You Hire A Salesperson, Consider These 5 Must-Haves
7/5/2016
You might be opposed to saying it out loud, so we’ll say it for you. Hiring a salesperson can be a terrifying experience. It’s on par with excavating month-old leftovers from the fridge and almost as bad as living in the same home with your mother-in-law for an “undetermined” amount of time.
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Uncovering Business Insights Through Cognitive Search
6/23/2016
Big Data. It’s among the most pressing challenges — and opportunities — for today’s solution providers. Enterprise data, be it structured in databases and enterprise applications or unstructured textual data from documents (including contracts, letters, emails, newsfeeds, websites, and more) or videos and images, contains a wealth of content that, if searched and analyzed with cognitive intelligence, can deliver valuable insights for the customers you serve.
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How To Overcome HSM Cost Objections
6/22/2016
Cryptographic keys truly could be called the keys to an organization’s digital kingdom and that’s why they must be protected, both at rest and in use. Hardware security modules (HSMs) were created to do just that. HSMs act as both a locked box and a secure management platform for cryptographic keys — because the fact is, however powerful and flexible a crypto system may be a breach of cryptographic keys destroys its integrity. Consequently, HSMs have become the default foundation of security for any modern crypto system.
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The MSP Guide To Lead Nurturing
6/9/2016
Having the knack to consistently secure new leads is a sign you’re doing something right. But subscribing to your newsletter or downloading a white paper doesn’t necessarily mean a prospect is ready and willing to deal. In fact, research firm Gleanster found that while many of them look the part, 50 percent of qualified leads aren’t ready to make a purchase. What’s more, 8 to 10 percent of those leads will choose not to buy for one reason or another. If anything underscores the importance of lead nurturing, these statistics nail it.
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How To Use The Elephant In The Room To Your Advantage
6/9/2016
We all know the curse of the MSP well – everyone does the same thing, boasts the same features, and promises the same level of service. We’re all in the same ocean, sinking in a pathetically small boat, and each one of us is paddling desperately to the only life preserver within a 50 mile radius.
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6 Tips For A Better Than Average Newsletter
6/9/2016
As a Managed Service Provider, you’ve got this whole content thing in the bag. For once in your life, you are the popular kid. You are king of online engagement, and everything you create drips of interesting, useful, and exciting information. Right…? Let’s hope so.
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3 Basic Ways To Generate New Leads
6/9/2016
Marketing is all about vision and risks. It’s about making connections, delving into the analytics, crossing those fingers, and encouraging creativity. It’s about forcing your products and solutions to come to life in different ways, for different people.
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5 Best Practices For Onboarding New Customers
6/6/2016
You’ve just won a new customer. The onboarding process is your first opportunity to impress that customer with your thoroughness and professionalism. You can ensure onboarding is a positive experience for customers—and for your team—by following five best practices.
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Unique, Original Ways To Provide Value To Your Customers
5/25/2016
Too often while walking a trade show floor, we’re caught up in the technology “price race to the bottom” — who has more megapixels, who can integrate with more partners, or who can manage the most access points. But in the race to be the best, many manufacturers can get caught up in the competition and forget about the main component in creating a successful business: customers. True service is rooted in the notion that organizations must provide significant value to customers in a number of ways.
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Why Data Is The Glue That Connects Sales And Marketing
5/2/2016
Sales and marketing have become the epicenter of innovation for some of the world’s top enterprises. While many customers have identified methods to bridge the gap between sales and marketing tech, not everyone is pleased with the outcome. The result of these disjointed efforts is a new development in sales and marketing tech — the reliance on data to connect the two functions. Early indications show sales and marketing departments in many organizations are on board with this shift and are doubling down on data in 2016.