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How To Help Your SMB Merchant Customers Prepare For EMV

Merchants are facing the requirement to have payment systems compliant with EMV, the global standard for debit and credit cards that leverages chip card technology. In October 2015, liability for transactions made with counterfeit cards will shift to acquirers and merchants — and the least compliant party will be responsible for covering the full cost of the fraudulent transaction. Steve Mathison, VP of product management for First Data, tells how to help your SMB customers prepare for the new requirements. 

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