Premium Hospitality Content

  1. Are Payment Technologies Driving POS Decisions?

    The Internet and mobile devices have helped break down barriers to purchasing goods and services, making it easier than ever before for consumers to find what they are looking for, at the price they want to pay. As buying has become easier, though, consumers have become more complex.

  2. Why Should You Sell Solutions “Born In The Cloud”?

    The “cloud” is where everyone wants to be; yet few know how to get there successfully. Why does the cloud remain somewhat elusive to the channel and VARs, and how can we remove the barriers to entry for all? Let’s first look at the “why” part of this question. Why should you sell cloud-based solutions at all? 

  3. Data Governance In Retail: Whose Data Is It Anyway?

    In a competitive industry like retail when making marketing decisions, intuition and gut instinct, have taken a back seat to Big Data. Big Data has become more than just a buzzword amongst marketers no matter the industry. In 2015, Big Data rules how commerce decisions are handled whether it is a small family business or fortune 500 company.

  4. Building Competitive Motes With Marketing (Hint Help Key Constituents With Their Marketing)

    Several powerful forces are converging to fundamentally alter the landscape of marketing.   These same forces when applied creatively can be used to differentiate businesses and establish competitive motes across many industries.

  5. 5 Steps To Point Of Sale Device Security

    Cybercriminals to payment card data are like moths to a flame … they just can’t stay away.

  6. 3 Ways To Help Your Merchant IT Clients Win Over Customers Without Competing On Price

    As a trusted advisor to your merchant clients, you may be asked how the solutions you sell can help them be more competitive. Between the numerous price check apps in the market and the fact that there are plenty of retailers selling the same products, it’s easy to see why many merchants get into price wars, flash sales, and outrageous discounts to entice shoppers. A webinar, How to Win More Customers without Competing on Price or Products, featuring Erin Harris, editor in chief of Innovative Retail Technologies, will provide insights on implementing technology to enhance the retail experience rather than resorting to price wars.

  7. 5 Reasons Your Restaurant Clients Need IT Solutions “Born In The Cloud”

    Understanding cloud technology and its potential value has become critical for business owners. Unfortunately, these systems have a habit of evolving so quickly that it can be hard to keep up.

  8. How VARs Can Educate Restauranteurs On Business Intelligence

    Not long ago, restaurants were run mostly by intuition and personal experience. Restaurant operators would put a menu together, serve their customers and hope the customers liked it — using anecdotes as the metric of choice. They would estimate how much staff was needed based on their recollection of history, and hope the managers scheduled enough — but not too many.

  9. What Different Types Of EMV Integrations Mean For Software Vendors

    As we are coming close to the EMV liability shift, the EMV certification process with the major processors/acquirers is not easing. There is a major backlog and it seems like most of the software vendors are not going to start having full EMV capabilities before the first quarter of 2016.

  10. Why You Should Take The Time To Implement EMV With Layered Security

    October marks the liability shift date, when the four major credit card brands, Visa, MasterCard, Discover, and American Express, will begin shifting the financial liability for credit and debit card fraud to organizations that do not support EMV chip cards.