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Business Lessons From Heath Book “Switch” — RSPA INSPIRE 2015 Preview

This is the second of three Business Solutions articles sharing observations from a Chip Heath business book. Heath will be the featured speaker for the RSPA (Retail Solutions Providers Association) INSPIRE 2015 conference January 25-28 at the Grand Wailea Resort in Maui, and I think studying his writing is a great way to prepare for the event.

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